Marketing Automation Services In Delhi
What is Marketing Automation?
Marketing Automation Services is a software solution offered by Utkarshini Software to automate all your repetitive marketing activities such as email marketing, social media postings, and even your ad campaigns for the sake of efficiency, personalized customer experiences, and conversions.
In simple terms, our marketing automation solution helps you in supplying
useful content to your potential leads to help you develop trust in your
brand, earn respect for your brand, and quickly & easily communicating
what is it that they’re getting.
After prospects have narrowed down the type of products they’re
interested in, our solution then helps you in targeting sales by marketing
through messaging, tailoring messages to certain groups that help your
brand in growing further. Lastly, we track the activities of all your marketing
via our CRM marketing automation solution which then forwards the
more focused interest, qualified, comprehensive, and understanding lead
to the sales team.
The Introduction of Conversion Tools
Chatbots and voice assistants are making more of a difference today.
These are two aiding customer services and attract clientele significantly
due to their diverse features like determining the priority of requests,
classifying requests so that agents know exactly what is urgent and can
respond accordingly, and analysis of customer emails to better understand
customer sentiments.
Analytics
The core of all businesses today is analytics and especially when it comes
to marketing. With AI-powered analytics, your sales reps can readily
respond to market dynamics by providing you with real-time insights into
customer preferences, sentiments, and other hosts of buying triggers that
have an impact on your sales.
When Should You Invest in Marketing Automation in India ?
Once you’ve got into the cycle of publishing quality content, generating a
steady flow of new, organic leads, and are ready to scale your efforts, it’s
most likely time for you to focus on marketing automation strategies to
nurture quality leads into paying customers.
But before you begin, we want you to think about a few questions first:
Are you generating a steady flow of leads?
Do you have a content strategy mapped according to your buyer’s
journey?
Have marketing and sales teams agreed on the type of conversions they
will be responsible for?
Do you have a proven lead nurturing strategy to upscale?
Are you tracking the digital journey of your leads across all touchpoints?
Why Do You Need a Digital Marketing Automation Solution?
Today, Customer Experience is a vital brand differentiator. Businesses
revolve themselves around it and nearly 65% of executives have made it
one of their top 5 priorities for the next few years to come. The reason
behind this is because people go where they get the best experiences.
This is why your goal should be to deliver a better experience and for that,
you’ll need our marketing automation services in delhi.
Another popular reason to use a marketing automation solution like ours is
the growing number of marketers using AI. Did you know, just between
2018 to 2020, the percentage of marketers using AI technology went from
29% to 84%.
Still need a reason? We’ve got more for you.
The Need for Automation
Your peers aren’t interested in using the old tools anymore because
automation is giving them better results at less cost. It cuts down all
manual processes and streamlines all CRM activities automatically, without
any indulgence of personnel.
Our Marketing Automation Services Workflow
Utkarshini Software brings you the ideal marketing automation platform
that solves all your CRM problems in a jiffy. It’s a solution that your
business will love.
Align Objectives and Strategies
What you must ensure is that your marketing and sales team collaborate well with a common agreement of what a qualified lead means to your organization. They must determine the suitable status to track and monitor the lead process together and shall identify sources of leads in order to bring better results. Similarly, collaboration during meetings for quality and performance discussion of leads is a must and you shall also consider configuring lead scoring based on your business rules and priorities.
Customer Segmentation
Once you’re done aligning your objectives and strategies, the first step to do would be segmenting customers because that is what’ll help you in bringing a new approach to sell your products. All customers are different in their own ways and have different needs, this is why you need a solution like ours to let you segment your customers on the basis of their regions, requirements, lead source, and their responsiveness towards your brand.
Lead Nurturing
With segmentation, you can get information that becomes crucial in sending out tailor-made campaigns to convert leads. But it’s not that easy. Your leads are almost never ready to buy immediately which is where sales reps come into the picture, to build the interest of your lead to make a purchase. That’s when you need to provide them with more information. Our solution gives you the platform to stay updated with all lead interactions and helps you in automating your sales process to build more lasting relationships with your customer.
Webforms
With Utkarshini Software’s Marketing Automation solution, you can instantly build web-to-lead forms for all your landing pages and ease the information capturing and recording process.
Marketing Attributions
You probably run different campaigns for prospects across various channels. That said, you must have invested a lot of time, money, and effort in making the campaigns. We acknowledge that and let you assess the ROI of all those channels that connect you to your leads on our platform. We also help you understand which campaigns are most effective in pushing your prospects into making their purchasing decisions.
Google Ad Campaigns
We seamlessly combine your Google Ad spending with your sales data to help you analyze which campaigns, keywords, and keywords are bringing you maximum conversions. This can help you in investing in target ads that result in profitable campaigns.
Email Campaigns
Emails are an important part of your marketing campaigns. With our Email Automation services in delhi, you can easily take your customers from prospect to purchase. Backed with a proprietary intelligence engine, our platform combines the power of AI and data science to help you create better email marketing campaigns and leads you to grow sales. You can save templates, schedule reminders, send follow-ups, and much more along with analytics to find out how much your leads are inclined towards buying your products.
Sub Campaigns
A strong marketing campaign always keeps room for sub-campaigns and we help you create those efficiently in order to improve your end results. We all know and understand that in order to close a deal, we run multiple campaigns but are unable to track their performances a lot of times. But with Utkarshini Software, you don’t need to worry about that at all. We help you associate sub-campaigns to your main campaigns and let you the performances of all campaigns with absolute visibility.
Marketing Analysis
What you need in a marketing automation solution today is a clear way to set budgets, assign ownership of tasks, and measure the success of campaigns with visibility to each detail. All of this with an ability to plan ahead and keep your team organized for that big campaign, event, or conference. We have it all covered!
About Company
The 3 Key Factors of Using Utkarshini Software’s Automation Marketing
Company Skills
Why Utkarshini Software?
Cost Clarity
We have designed a highly cost convenient platform for brands to worry less about their marketing and its costs. We also practice the ‘No shrouded costs’ policy which is why you’ll never need to worry about hidden costs.
Client Support
We have a team of supportive professionals trained to help you with all your queries 24X7, all throughout the year. Our talented teams ensure that you build a strong backup and stay ahead of the game at all times.
Omni Channel
Our solution is also an omnichannel platform where we integrate all your communication channels to ease your employee management and work onto a single screen.
Easy to use
Our solution is more accessible to master. It is appropriate for your team and for business owners as well.
Customizable
Our solution is highly customizable. According to your specific needs, you can also add up multiple level hierarchy lead sources products and lead strategies.
Intelligent Automation
Automate processes and improve efficiency with Al-powered chatbots.